FASHION TREND IN 2009/2010 FALL/WINTER:

The quality of uniqueness, distinctiveness is what makes characters something special. Today, people increasingly manage more to express and communicate their individuality via the new media. Styles are reflected in a multitude of facets in their wardrobes. The search for something special leads to a reassessment of materiality. Hand-crafted excellence, innovative technology, original visuals and exceptional handles make fabrics unique. Emotional colour contrasts and eccentric motifs fill us with astonishment. They give magic back to fashion. In this connection, the fabrics gain their inspiration from nature and either quote minerals, woods, furs and feathers or orientate themselves on the urban graphics of modern art and graffiti. Hand-crafted quality and high-tech work hand-in-hand to create fabrics which combine ultramodern performance with the necessary human touch.

1.Color Themes:

UMBRA:
Is the feeling of a slightly hesitant moment, the shift of light between day and night, the Suspended flash between past and future- likewise the color range, it’s strong and daring. The hushed neutrals ornamental details makes a rich semblance, which is to be emphasized by stunning techniques such as embossed printing.

FLAIR:
Is the grown-up approach. It is characterized by long time established values- NB! No retro hunch-re-thought in a modern context for a modern life style. This attitude is aiming for the peak. Classic colors, which be comes freshly appearing in the way they are arranged. The materials applied-classics re-viewed and sophisticated moderns-only the most excellent-will add to the resourceful feeling.

HYBRID:
Is unpredictable! Where things are not what they seem to be. Effects are mixed and dissolved and re-arranged in new surprising constellations. Equal to the range of colors imply covering the warm,printing techniques uncommon for winter materials are to be explored for the autumn/winter season. Shiny aspects- not metal-are welcomes.

OXYGENATED:
The active story, Inevitable because it focuses on what’s necessary for or lives. It’s surrounded by an aura of future beauty, clean and sparkling. It emits energy and humble will. The fabric range will embrance all complex modern conquests. Smart fabrics, nano textiles, shape-memory fibers, etc. Never compromising quality and demand for wellbeing or request from the milieu.

2.KnitWear:

Fibres:

• Baby alpaca strongly on trend
• Super-kid soft mohair blends
• Bio and organic wools
• Bio and organic cottons
• Recycled cashmere novelties
• De-haired angora and cashmere
• Camel, llama and vicuna
• Luxurious superfine cottons
• Silk tussah and schappe blends
• Cashmere and cotton
• Animal and vetetal pairings
• Lightweight polyamide sparkle
• Peralescent metallic looks
• Gleaming viscose sheen
• Kapok and bamboo fibres
• Cassein milk fibre

Yarns:

• Superfine counts important
• Gauzy irregular mohairs
• Cloudy irregular rovings
• Airspun lightweight woolens
• Authentic Donegal tweeds
• Richly Coloured twists
• New cloudy-look ombre’ blends
• Brushed yarns with sparkle
• Felted or plush boucles
• Naturally shaggy or silky pile looks
• Vegetal dyed yarns are strong
• Milled flannel-look woolens
• Tar or wet-look tape yarns
• Multi-colour print effects